Falling in Love with UX Design
User experience (UX) is one of the most important aspects of your website. It is about the overall experience a person using your website will have, they will build a relationship with your company based on how easy your site is to use which it critical to the site’s success.
As a business, your online brand is about everything you do from the images you show, the tone of voice you use to the ease at which visitors can engage with you online.
Everything you post needs to focus on creating the best user experience and getting your users to love what you do. Visitors who buy into your brand are more likely to come back and more importantly tell their friends about you. Make sure your brand looks great, delivers the right messages and differentiates you from the competition.
At Retox we use traditional creative designers who are brand experts to work alongside our development team to make sure we deliver optimum results.
Navigate your way to your Customers hearts
The navigation menus primary focus is to give your visitors access to what you offer very easily and quickly. If visitors can’t find what they are looking for they won’t hang around searching the site to find it, they will go elsewhere. Over 60% of users will move to another site if they don’t find what they’re looking for within a matter of seconds. Understand what your customers want from your site and make sure you deliver it quickly through easy to use menus, well placed banners and promotions and easy to use features, links and functionality.
Match made in Heaven
With most buying decisions starting with an online search its vital that your website is fully optimised, search engine friendly and viewable on all devices from desktop, tablets to mobiles. Mobile and tablet searches are out performing desktop searches in many cases and you can’t afford to give these users an inferior experience.
If the mobile experience your visitors receive isn’t a good one you could be losing almost half your custom. At Retox every site we build is fully responsive and mobile friendly so no matter what device your site visitor uses their experience is a quality one.
Using Multimedia is invaluable as visitors expect so much more from the online experience. The use of video is highly effective, high quality images are also essential in engaging with your visitors. Good use of pictures is a fab way to draw in your visitors and keep their attention. Attention spans online are getting shorter and multimedia is a way of getting your point across quickly whilst leaving a great lasting impression of your brand.
Make sure your relationships blossom online
User experience is widely debated and predicted to overtake price and product as a key differentiator for businesses online. There are many reports online, one in particular from Walkers who are a Customer Intelligence Consulting firm, their findings from 300 customer experience professionals from large, multinational B to B organisations, representing a range of industries tells us that by 2020 the most forward-thinking companies, those that consciously and deliberately work at anticipating the future needs of their customers and create an experience that customers value will be the most successful. It’s all about preparing now by recognising the shift that’s taking place, aligning the right resources and focusing on the right metrics.
Here’s a link to Walkers report https://www.walkerinfo.com/customers2020/
At Retox we put research, digital best practice and love in to everything we do. To find out more about how you can ensure you create fantastic customers experiences get in touch with our team today.
We can offer you a 1-hour consultation and health check on your current website.
Let’s make a date
Contact me today julie.charlton@retoxdigital.com and don’t forget to follow us on Facebook, Twitter and LinkedIn
